Earlier this month, adidas released a fresh strategy called aItas Blue, What Else Mattersa to celebrate the introduction of the Chelsea 2013-14 home system. The strategy aimed to encourage supporters to go aall ina and purchase the new equipment without seeing it. Today adidas have unmasked the approaching 2013-14 Chelsea home package and guess whata itas blue! The world was taken by the campaign launch with a surprise. The teaser movie (which can be observed here) of Chelsea stars showing what it means to be committed to the team received over 1.5 million opinions on YouTube. It featured David Terry, Juan Mata David Luiz, Gary Cahill, Fernando Torres, Demba Ba, Eden Hazard, Oscar and Petr Cech and it was a break from typical. Question was posed one by the campaign to any or all the Chelsea fans about the 2013-14 house kit: itas blue, what else matter? a a call to order the top without seeing it. A spokesman from adidas commented: aWeave seen what it truly methods to be blue from the Chelsea supporters. Amazement started with the information that Chelsea is the only club that could own blue as a colour in the Premier League a' it's their track after all. aThe viral and iconic imagery that now adorns the club has shown the lengths that the players will go to for the club and the reaction from the lovers has been outstandinga. Luiz, Cahill, Torres & Oscar marketing the new Chelsea 2013-14 home set (Click picture to enhance) The typically fabricated blue equipment features the latest adidas technologies to ensure that it not merely evokes the meaning to be a genuine Blue but provide Chelsea and advantage on the message. The shirt is integral with systems like TechFit and Climacool to help increase pace, endurance and consciousness while maintaining the heat and water down to a maximum degree with the help of ventilation routes and 3D fabric. The 2013-14 Chelsea home kit is available today for pre-order and will go on sale on Wednesday, Might 15th, 2013. For more information or even to pre-order the newest kit, visit www.chelseafc.com/allin.
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